“Coke Gets Inclusiveness, But Many Still Don’t,” Smug Briton Reports

Diversity Executive has a blog post titled “Coke Gets Inclusiveness, But Many Still Don’t,” tapped out by Englishman Stephen Frost. Google for the article. Feeding trolls is something I don’t do. As you’ll see, there’s another reason I’d rather not make finding Stephen’s article any easier.

Stephen has built a strawman from the tweets sent in flight during an airing of Coke’s Super Bowl advertisement. (So, maybe that’s a tweetman he’s built himself there.) From his sampling of the twitter-blather, Stephen has concluded in the comfort of his own mind several important “facts” about Americans. First up:

[A]n alarmingly high proportion of Americans do not know their national anthem.

Hmmmmm. I haven’t the time or interest to tune into past twit-storms and Stephen doesn’t offer up his data set for critique. So I’ll have to make some assumptions.

Doubtful all 315 million Americans contributed to Stephen’s tweetman. And arguable, the population of those likely to tweet while drunk on beer or high on carbohydrates during a national sporting event are probably not a representative slice of America. What do you suppose that “alarming proportion” actually was?

Stephen stretches his tweetman to untenable proportions by comparing England’s experience with it’s recent hosting of the internationally attended multi-sport Olympics with the uniquely American national football championship. Frankly, its at this point in his article that Stephen’s condescending smugness truly elicits nausea. (In case you are having trouble, it’s the paragraph that begins with “In England, home of the English language…”)

No doubt Stephen smugly popped off to fetch a really hot and fresh cup of tea after leveling America with a devastating blow by calling out a technical flaw amongst the tweeties in his data set. Alas, America the Beautiful is not the national anthem. Stephen, in his infinite benevolence, corrects the tweeties in that:

“The Star-Spangled Banner” is the national anthem. “America the Beautiful” is just a beautiful song.

Oh, but it isn’t “just a beautiful song,” Stephen. It’s an American patriotic song. Not only that, there is a long history of attempts to make it the national anthem. Here in America, it’s also known as America’s unofficial national anthem. This is particularity true amongst sensitive types such as yourself, Stephen, who are uncomfortable with the war theme running through the official national anthem. But I wouldn’t expect Stephen to be very well acquainted with or interested in American history. Ever since that whole 1776 thing, why bother, right?

The next important “fact” Stephen has concluded in the comfort of his own mind:

The second revelation for me was people saying they would never buy Coke products again. Really?

“Really?” Are you twelve? But I’ve interrupted Stephen. He continues:

Another statement from the unhappy tweeters was that they would all switch to Pepsi.

Again, I’ll cite the glaring lack of size of Stephens data set. Gauging the character of an entire nation’s aptitude for inclusiveness and diversity from a twitter-stormlet about a soft drink ad during a sports event is a darn good definition of “shallow.”

Fundamentally, Stephen doesn’t get “Freedom of Speech” or he’d understand the many ways Americans have the right to express that freedom, right or wrong, like voting with their feet. Nonetheless, if Stephen’s data set were capable of expanding beyond it’s diminutive size, he would find that in America, not only do we have a well developed aptitude for inclusiveness and diversity (dude, it’s what built this country), we have a well developed tolerance for diversity of ideas and the expression of those ideas. England, not so much.

The faux olive branches offered by Stephen to his sad tweetman later in his article do nothing to convince me that his intentions are anything but thuggish.

The backlash is sad, real, and demonstrates that there is work still to do to make everyone feel included. Note to diversity supporters: Whatever you think of the backlash, these folks need to be included too. (emphasis added)

“Need” to be included? Who’s “need” is that? And if they don’t want to be included in your global version of a drum circle? But here’s the twit that breaks the back of Stephen’s tweetman:

I am now steeling myself for a negative reaction from some fellow English-speaking Americans who don’t want me to sing their national anthem in my accent either. So I won’t. I guess I’ll just sing a beautiful song instead.

Sadly, Stephen has convinced himself that the drunken Super Bowl tweets = 315 million Americans. Facts prove otherwise. Stephen posted his article on February 6, 2014:

Coke Gets Inclusiveness, But Many Still Don’t _ Diversity Executive Blog_2014-02-12_16-28-09

I found it on February 13, 2014. Here’s the onslaught for which Stephen has steeled himself:

Coke Gets Inclusiveness, But Many Still Don’t _ Diversity Executive Blog_2014-02-12_16-29-09

If you find Stephen’s article, and decide to test his steel, be sure to ask his permission first. It’s the English way, doncha know.

I’ll finish by noting that the inspiration for “America the Beautiful,” the song written by Katharine Lee Bates, was right here in the very heart of the Rocky Mountains. Which is also where I’m writing this article. In America, home of the iPhone and hundreds of thousands of other inventions making life more comfortable for the world. We’re also home of the improved English language. America was built on inclusion and diversity. England is just a late-coming pretender about to sink under it’s state run multicultural experiment. Sod off, Stephen. You have more to learn and less to teach. Until then, you’re just another smug elitist intent on belittling others while hiding behind the non-invisibility cloak of inclusion-and-diversity-expert.



A month post post and the “negative reaction from some fellow English-speaking Americans” Stephen was steeling himself for looks to be a no-show. Such is the nature of tweetmen.

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